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Promotion Mix Profiles Of Accommodation Companies In Kayseri
It is necessary for the accommodation companies to market the touristic goods they produce and their services in a sustainable way in order to be able to look to the future with confidence in such a rapidly globalizing environment. Today, it is a prerequisite to achieve this through the implementation of the promotional activities in a conscious way. This study aims to determine to what extent the accommodation businesses in the province of Kayseri make use of promotional activities. The promotion activities of the accommodation establishments in Kayseri were examined in this study. In addition, the data gained in the survey that was applied to the senior executives and middle-level managers of the accommodation establishments was analysed by using a statistical software package. From the obtained data, which promotion activities the accommodation businesses implement have been determined and some constructive suggestions about the implementation have been given to the businesses.

Tourism, Accommodation Companies, Promotion, Kayseri

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