2017 Nisan Sayısı English
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Abstract


Evaluatıon of Consumer Boycotts in terms of Crısıs Communıcatıon
Consumer boycotts are actions that are organized by consumers who are one of the most significant stakeholders of the corporations, in order not to buy products and services against various situations that they perceive as a problem. The movements of these consumer groups that can be referred as activist or defensive groups, are increasing in today’s world and they can beneath the economic situation and the image of the corporations. If they are evaluated in terms of public relations, crisis communication practices are gaining importance in coping with these activist groups.Communicating with stakeholders on behalf of protecting the corporate image is very important in crisis communication. Consumer boycotts are organized against some issues that are based on some environmental, social, politic and economic policies of the corporations and considered as problems and they are a kind of product or service crisis. In order to cope with consumer boycotts, crisis communication which is an important public relations practice is being used. In this context, “consumer boycott” concept is emphasized at first and afterwards, consumer boycotts are evaluated in terms of crisis communication.
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Keywords
Consumer boycott, public relations, crisis, crisis communication, activist groups


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