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Abstract


The Effect of Overseas Touristic Promotion of Turkey on Tourism Demand: The Period 2001-2012
Turkey have achieved to take place among the top 10 countries in terms of the number of visitor arrivals and tourism income in the recent years. The Ministry of Culture and Tourism carries out the promotion campaigns abroad within the amount of budget which is allocated every year in order to promote the tourism assets and display the wide variety of tourism supply and their superiority over other destinations.In this paper, the terms of overseas touristic promotion, tourism demand and tourism income that make up the data set of this study are defined in brief and promotion strategy and targets of the Ministry of Culture and Tourism for the year of 2023 are evaluated. The main aim of the study is to measure the effect of the promotion expenses -the Ministry of Culture and Tourism made between the years of 2001-2012 on the tourism demand and income. Therefore, in the analysis section, Correlation, Regression and Co-Integration Tests are used. It has been found that the positive relation exists among the promotion expenses, the number of incoming tourists and tourism income. In the discussion and conclusion section, the effect of the promotion expenses on the tourism demand is assessed by taking the other independent variables into consideration.
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Keywords
Tourism, Promotion Expenses, Tourism Demand, Tourism Income


Gelişmiş Arama


Duyurular

    Kasım 2017 sayımız için makale kabul süreci başlamıştır

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