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Socio-economic Determinants of Red Meat Consumption in Turkey: A Case Study
In the study, it was aimed to determine socio-economic factors affecting red meat consumption habits and consumer preferences of families, living in urban areas of Tokat province. The factors affected red meat consumption preferences of consumers were analysed using binary logistic regression model. The basic material of the study consists of the original data from surveys, obtained face to face with consumers living in urban areas in Tokat, Turkey. The survey was completed between June and July in 2009. According to the results from binary logistic regression analysis; gender, education, household size and income are significant and associated with red meat consumption. A negative relationship was determined among red meat consumption, education level and household. It is expected that this results have important implications for the supermarket, butchery shop and other food supplier industries in the research area and policymaker.
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Anahtar Kelimeler
Red meat consumption, Consumer behaviour, Logit model, Turkey

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